Our Ethical Principles
TRANSPARENCY
Transparency is a foundational pillar of Cuprina’s ethos. We not only share our triumphs but also openly communicate challenges with our team and partners. By celebrating successes collaboratively and learning from setbacks collectively, we foster an environment of honesty and openness that propels us forward with shared purpose.
ACCOUNTABILITY
Recognizing the profound impact our work has on people's lives and the environment, we actively encourage individuals at every level to take ownership of their responsibilities and approach their tasks with due respect. This ensures that each undertaking is executed with a sense of responsibility and consideration for the broader consequences.
INCLUSIVITY
We believe that every individual's voice holds significance, and we cultivate a culture that values diversity. By embracing a multitude of perspectives, we create an environment where innovative solutions flourish. Everyone's unique input is not just heard but embraced, enabling us to uncover the most effective and comprehensive solutions to the challenges we face.
Our ESG Commitment
ENVIRONMENT
Cuprina is dedicated to advancing sustainable development through the creation of innovative wound care products. Our commitment extends to developing solutions that reduce the healthcare industry's dependence on natural resources. As our business expands, we are committed to continuing this policy, thereby minimizing environmental impact and contributing to a more eco-conscious future.
SOCIAL
With a focus on inclusivity, Cuprina Wound Care Solutions designs products with accessibility in mind. Recognizing that certain medical conditions disproportionately affect less affluent members of our community, we collaborate with hospitals and clinics to provide affordable wound care solutions including Cuprina Cares, a program dedicated to sponsoring patients who may not have the means to undergo MEDIFLY treatment.
GOVERNANCE
Transparency and accountability are foundational to Cuprina's governance framework. We operate with a commitment to ethical business practices, ensuring that all decision making is informed by our core values. From our dedicated staff to management and board members, everyone is held accountable to these principles, fostering a culture of trust and responsibility at every level of our organization. We are dedicated to upholding the highest standards of integrity and ethical conduct in the medical industry.